Three small obsessions.
One quiet brand.
Erilas makes the few things we'd actually keep on our own counter — for our skin, our dogs, our homes. Each one quietly obsessive about the details other brands skip.
Three obsessions, made small-batch in India.
We make one product per category. Get it right, then move on. No 47-SKU collection. No hero hunting. Just three things we use ourselves.
SkinPink Glow Multi-Balm
5% PDRN + Volufiline + Collagen Peptides in a push-up stick. The same actives in ₹3,500 imports — fairly priced. Visibly plumper, firmer, glowier in 4 weeks.
PlayBarbellChase Puzzle Ball
Treat-dispensing barbell that turns dinner into a 22-minute puzzle. Stops destruction by tiring the brain, not the body. Vet-recommended enrichment.
CalmCalmRoll Lick-Bowl
Rotating slow-feeder + lick mat. Releases dopamine, calms the nervous system, ends bowl-flipping. Built for the gulpers, the pacers, the velcro dogs.
Skin
Clinic glow.
No appointment.
5% PDRN, 6% Volufiline and Collagen Peptides delivered in a clean push-up balm. The exact actives that ₹3,500 Korean imports use — formulated and filled in Hyderabad, priced at ₹999. Apply for 4 weeks. Visibly plumper, firmer, glowier skin without 12 steps or one needle.
Play
Stops destruction.
Tires the brain, not the body.
Treat-dispensing barbell ball that turns dinner into a 22-minute puzzle. Vet-recommended for high-drive breeds — Beagles, Labradors, Cocker Spaniels, Indies. Eco-ABS, chew-tested, dishwasher safe. Built for the destruction-prevention generation of pet parents.
Calm
Anxious pet?
A 90-gram roll changes everything.
Rotating slow-feeder + lick-mat. The ridges trigger the same dopamine release that calms an over-stimulated nervous system. End bowl-flipping, gulping, separation crying. Built for the gulpers, the pacers, the velcro dogs and the fast-eating cats.
Most brands try to make 100 things mediocre. We make 3 things obsessively.
Erilas started because we couldn't find an India-made push-up balm with actual clinical actives. So we made one. Then a friend's dog kept destroying her chappals — we couldn't find a real puzzle toy at an India price either. So we made one of those. Then the lick-bowl.
That's the rule now: if our team can't find the version we'd actually buy, we make it. Once. Properly. India-made, clinic-grade, fairly priced.
India-made, fairly priced
We don't import. We don't markup 8x. The same actives the imported brands charge ₹3,500 for, we make at ₹999.
One per category
We refuse to dilute attention. One face product. One puzzle toy. One slow feeder. Get them right, then move on.
Quietly obsessive
The shape of the cap. The exact weight of the ball. The lick-mat's tongue-stim ridges. Details no other brand bothers with.